Font advice

August 31st, 2009 § 0 comments

I was downloading fonts to play around, as you do on a Saturday night, and happened across a great read in the “readme.txt” file. I love these files, sometimes they have the most obscure things. Here’s one from J.B.Thyssen.

Some more general advice

No one can teach you font aesthetics; it must be learned by example
and experience. Look around you with wide eyes and an open mind, and
soon you will find that you know what to do where, with any font.
Motivation and interest are the key-words for successful use.

Never lose track of the kind of work you’re doing. An effect that
would ruin a newsletter might be just the thing for a record cover.
Know when you can safely sacrifice legibility for artistic effect.
The ‘Immortal Galaxy’-font for example starts to be useful at 24
points size. Smaller use just does not apply for that font.

Running some comparative tests is a good idea. Better to blow off
a few sheets of paper now than to see a problem after thousands of
copies are made. Just use your thinking, that’s all we can say really..

Many people feel that bold or italic type is more legible:
“This is the most important part of the newsletter, let’s put it
in bold.” In fact, legibility studies show that such type is actually
harder to read in bulk. Keep the text in a normal style and weight,
and find another way to emphasize it – box it, illustrate it,
run it in color, position it focally.

It seems to be the consensus of the comp.fonts community that
“you get what you pay for.” This is (as of 1994 if you’d ask me)
no longer the case. If you need a professional quality font, you
do not necessarily have to get it from a so-called professional.
Font-software wasn’t made by professionals to begin with.
(You only have to look closer into the silly encoding
to know how stupid the inventors were…)

WARRANTY ?

THIS SOFTWARE CAN SUFFER ONLY FROM THE NOT-INVENTED-HERE SYNDROM;
WE ARE NOT THE CREATORS OF THE SYSTEM(S) IN WHICH THEY’RE USED,
IF WE WERE, IT WOULD PROBABLY HAVE BEEN BETTER…

=========================================================================
This text was written by J.B.Thyssen (c)1983-2004 for Men Without Plan
Enterprises. All TTF-names are TRADEMARKS of JTHZ Productions. All other
trademarks mentioned herein are trademarks or registered trademarks
of their respective corporations, and are hereby acknowledged. The
information contained in this documentation is subject to revision
and/or alteration without prior notice. This documentation represents
no obligation, expressed or implied, on the part of the author(s).

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