Soft selling and wedding dress hell

March 7th, 2011 § 1 comment

Today I went wedding dress shopping. Apart from my fear of wearing white, I had to deal with saleswomen that should have been promoting used cars. I found myself being squeezed into Disney-sized dresses while being handed business cards and my subdued protests were generally ignored.

At the end of the day, the only person I really wanted to give my business to was a woman* who turned me away. She encouraged me to look around, she gave options, she didn’t rush me into purchasing her product. She asked questions.

She chose to inform, rather than make a quick buck.

Because of that – she had staying power in my mind. She differentiated herself.

While I would love to draw comparisons to her style and using blogging as a vehicle, I think this is a more general concept that surpasses social media.

It is distinctly human to give business to people we like and trust. And you earn trust, ironically, by informing others of your competition and letting them know all their options.

I now have an appointment with her in two weeks.

*Her name is Leigh Tang and she has a store called Paris Bridal Boutique. I would link to it but she doesn’t seem to have a site.

§ One Response to Soft selling and wedding dress hell

  • Gary says:

    Cool, getting married! Great insight into selling. Gave me something to think about.

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